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01st March, 2016.
Tourism Cabinet Secretary Najib Balala and Tourism Principal Secretary Fatuma Hirsi are briefed by a Kenya Wildlife Service warden after landing at an Amboseli airstrip as Kenya Tourism Board Acting CEO Jacinta Nzioka-Mbithi and Kenya Finance Corporation Acting CEO Jonah Orumoi looks on.

Kenya Tourism Cabinet Secretary, Balala outline measures to recover the sector

An inter ministerial committee comprising Tourism, Interior and Coordination of National Government, Transport and Infrastructure will soon be issuing a joint statement on solving cross-cutting issues affecting the tourism sector .

Tourism Cabinet Secretary Najib Balala singled out insecurity and infrastructure challenges as some of issues that were negatively impacting on the tourism sector.

"Access to our tourism facilities such as Masai Mara Game Reserve and Diani for example have become a headache to tourists owing to poor road leading to Sekenani gate and access through Likoni ferry respectively" said the Cabinet Secretary.

Balala said his Ministry is continuously engaging other government agencies in sorting out issues that have direct impact on tourism developments.

He said Kenya's tourism source markets were upbeat and positive about the country, an indicative of positive growth in the coming future.

Balala said that the ministry will soon engage a consultant to come up with a National Tourism Strategy that will guide the tourism sector for the next ten years.

Kenya Tourism Board Ag. Chief Executive Officer Jacinta Nzioka disclosed that the destination awareness among the tourists was high. "What we need now is conversion of the awareness out there to the numbers that we need as we seek to recover the sector", Jacinta said.

The Cabinet Secretary made the remarks in his address to the editors forum organized by KTB to sensitize them on recovery programs to put the sector on track.

Source: KTB

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